Archive for August, 2010

www.RicksPicks.us Blogging to the Bank 3 advances techniques for making big money from blogs and affiliate products. Traffic. List building. SEO techniques. Web 2.0 methods

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When the internet was in it’s infancy, and even not so long ago in its teenage stage, undertaking search engine submission and search engine optimization (SEO) was fairly basic and unambiguous. But, as the internet has exploded, the complexity of such undertakings has increased significantly as well.

But, things have changed. Nowadays, it’s a real battle to get your site to show up on the main page of the results for any of the major search engines. It’s just not enough to have a nice site with interesting information or products, or even a unique niche.

The reality today is that if you are wanting to bring traffic to your pages by utilizing search engine optimization, they it is an absolute must that you learn about what the top search engines are looking for and using as their criteria to rank your site and how they determine the rankings of competing sites and pages.

Without a strategy for search engine submission optimization you will soon discover that having a website it and expecting to monetize it and earn any money from it is like dropping a single business card in Times Square on New Year’s Eve and expecting to attract business with that method. It’s simply insane to think that you can see any results without a plan to gain ranking.

Of course, there are nefarious people out there on the internet who will tell you that all you need to do is buy their template, or participate in their affiliate programs, or buy into their MLM so you can get a self-replicating site, and then you are in business. You have your presence on the world wide web and the money will start rolling in, right?

Unfortunately, it’s just not true, but people make a lot of money from others by selling that fantasy over and over again. The truth is that to make any money online you will need search engine optimization (SEO), SEO tools, and possibly SEO services, and you will need to stay abreast of new trends and changes that the major engines make to their rules and methods for reviewing and ranking sites.

There are also people who will tell you that all you need to do is to focus on search engine submission and you’ll get all the traffic you need. Of course, they are trying to sell you their submission services, or offering you their free submission service, which will end up ruining your email address as they turn around and sell your email to spammers.

But, when all is said and done, and all the pitches are set aside, what is left is diligent SEO, which can lead to long term success with your sites if you are not only diligent but also persistent in keeping your site up-to-date with the latest SEO techniques.

It should be remembered that improving the search engine rating for you site is not an effortless undertaking, but when done well, it can be very effective over time.

Learning search engine optimization is fundamental to this effort, and it takes sufficient time to study the approaches to put them into practice, and to stay current with the every changing rules of the major search engines.

There is no denying that Internet has made the lives of people so much easy and trouble free today. In fact, it has changed the way of life of the people globally. That is why hundreds of millions of people are nowadays bound to use this wonderful technology for promoting their businesses and generating increased amount of returns. This way, they are using different kinds of tools and technologies for marketing their businesses via online. Though there are many Internet marketing tools and methods, but nothing is more valuable than search engine optimization (SEO). More importantly, it has been prevailed over World Wide Web now.

Of course, one would want to know the actual theme and concept of search engine optimization for his/her better learning and familiarity about this technology. The truth of the matter is that search engine optimization is a web marketing technique that is generally used in order to generate organic traffic to your website via search engine through search results. Most important thing is that it focuses on your website visibility and usability. On the other hand, it lends a hand to gain your higher search engine rankings on major search engines like Google, Yahoo and so on. Therefore we have to say that SEO has a big future as dynamic Internet marketing technique today.

Basically search engine optimization has two exclusive types of techniques, which are known as On Page Optimization and Off Page Optimization. Talking about On Page Optimization, it is an excellent SEO technique that focuses on generating organic traffic to your website via different techniques and methods involving title optimization, Meta tags optimization, HTML tags, keyword optimization and synonyms, link optimization, and image optimization. It shows that search engine crawlers and spiders have to be able to understand what exactly the page is all about. Secondly Off-Page Optimization ensures your organic traffic via a variety of techniques involving article submission, directory submission, and blog posting. Hence both of these techniques are a great way to generate organic traffic on site and enhance your online earning.

Do you want to know the backbone of search engine optimization? Truly speaking, content is the king in SEO. It is often said that content plays a critical role either to lift your website traffic or decline your site traffic. That is why it becomes mandatory for any SEO company to select those writers who know better themselves how to produce search engine optimized content. Second most important thing in search engine optimization is link building that absolutely needs ones 100 percent attention, dedication and care. This way, an SEO expert can play a vital role in evaluating your company’s overall turnover and loss. A competitive in-housed SEO expert generally charges thousands of dollars in terms of his services.

One thing is sure that search engine optimization has its plenteous advantages involving higher search engine rankings, increased amount of organic traffic on site, improved e-commerce sales volumes, increased website usability and visibility, amplified returns, cost effective affiliate marketing, competitive edge, and corporate identity. Talking about SEO efficiency, one will surely need to make full use of both On Page Optimization and Off Page Optimization techniques to get the desired results. Finally if you want to ask me about SEO future, I would only say a very bright future for search engine optimization. Moreover you could evaluate the popularity of SEO from this thing that it is increasingly producing both outside as well as home based jobs for professionals these days.

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In these circumstances a business firm may create a website that contains valuable information that would be relevant for a particular topic. However it is difficult to ensure that people visit this particular website whenever they are looking for specific information on that subject. Search engine optimization help is the perfect solution where a carefully formulated strategy will ensure traffic to your website.

The main aim for a website owner would be to get a high traffic to his site thereby achieving a good ranking in the search engine list. Search engine optimization help can achieve this desired result with well researched business strategies guaranteed to achieve the target. If the website contains useful and accurate data which is helpful to the user it immediately become popular and ensures repeat visits by that user. Search engine optimization help will ensure that the user is guided to your website the first few times after which the content of your website will ensure that he becomes a regular at your site. The web is a huge bank of information and most internet users would not want to waste their time surfing through the data to arrive at websites that is the most relevant to their search.

When a user is searching for particular information, due to shortage of time or patience, he will obviously go to the websites that are listed on the first page.

Search engine optimization help will ensure the maximum visibility of your website on the internet. The careful planning and strategies developed to promote your website will make certain that it gets a good ranking and has easy accessibility and visibility. The traffic will thus be guided to your website. The connectivity, links, content available on your website will guarantee that the users who have been guided to your site keep coming back every time they are looking for information that your website offers.

Search engine optimization help can work wonders for your business in case you are selling or promoting a product. The high volume of traffic spells success for your business as each visitor to your site is a potential customer. The conversion will depend on how efficiently the product or service has been marketed and whether it satisfies the need of the visitor. Search engine optimization help also lets you purchase advertising space on various popular search engines which charge according to various marketing schemes. Hence it results in a win-win situation for all concerned, business booms for you due to increased traffic while users also get the desired information. As long as you ensure that your website is always updated with the most accurate and latest information, not only promoting your site and products but making the maximum information available to the visitor, search engine optimization help will guarantee huge traffic first time and every time.

Well this is a very tough question for me to be answered correctly. First I would say that SEO is ethical in a sense where you create inbound links by using some competitive search engine optimization techniques. Secondly it is ethical in a way to derive organic traffic through professional link building to your site immediately. Thirdly it is a bona fide Google’s technique that lends a hand to stop unethical acts such rapid backlinking, keyword stuffing, and fooling search engines.

Fourth SEO is ethical in a sense that it would help the businesses to generate instant returns through effective link building techniques such as directory submission, article submission, forums submission, social media submission, blogs postings, blogs commenting, and press release submission. On the other hand, it is an ethical technique in a way to enhance your business identity over the World Wide Web on the dot. Add to that, Google SEO lends a hand to provide your business a competitive edge over the competitors immediately.

Further search engine optimization is ethical in a sense that it involves the flavor of professional web content writing which has in fact become the backbone of SEO nowadays. Generally content writing is consisted of many types such as technical writing, keyword writing, article writing, press release writing, news writing, ghost writing, descriptive writing, report writing, web content writing, and copywriting. So, ethical SEO has all these flavors of writing at all. Bear in mind Google gives importance to fresh, unique, short, and crispy content.

As a matter of fact, two techniques come into the category of ethical SEO: The On-Page Optimization, and The Off-Page Optimization. Usually the second search engine optimization technique persists for long time. When it comes to the white hat SEO benefits and rewards, they are more than enough beyond your imagination such as long term website visibility, increased business returns, higher search engine rankings, competitive edge, discovery of new customers, improved business performance and productivity, and longer business identity development.

Oh yes when it comes to unethical SEO, it is strongly refused by almost all the search engines such as Google, Bing, Yahoo, and so on. The truth of the matter is that black hat SEO heavily overloads your web pages with lots of keywords which is in fact come into the category of spamming at all. On the other hand, black hat search engine optimization is bad in a sense that it does not promote inbound and reciprocal linking to site at all. So, better is to implement efficient SEO techniques to enhance your Google’s relevancy.

On the other side, you have to join different forums, write unique and crispy SEO articles, blogs, and press releases so as to enhance the Google’s relevancy and generate organic traffic to your site immediately. Finally you have to submit your own website URL to various search engines on the dot for example Google, Yahoo, Bing, MSN, and so on. Thus you would be surely able to avoid black hat SEO techniques at once.

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Don’t forget to SUBSCRIBE to our channel! Google and Microsoft trade nasty punchlines in the Search Engine Rap Battle. searchenginerapbattle.com There are three separate battles MSN vs Google, Google vs Yahoo, and MSN vs Yahoo. Produced by Beau Lewis, Peter Furia and David Fine. Directed by David Fine. Created by Seedwell. ————— LYRICS Google: Your new system hasnt gotten many users They only use Vista cuz it came on their computers Step to me – Ill wrestle you blue My dyslexic fans, they call me “El Goog” Well connected – i got crazy links SEO just means what google thinks Smart people, they wanna work for me That’s why I jack you for your employees Gmails got females – on fire like foxes i’m six gigs deep, up in their inboxes Search market share: 4% you 68 me. this battle rap is through MSN: You bought Youtube for 2 billion bucks He bought Youtube, the search still sucks Your icon’s a joke – it’s just a doodle Your name sounds like a baby retard poodle Youre net apps – they’re slow- they dont work, nobody uses them, they go for the search I own your platform, I own IE, I own all degrees of the game, 3-60 You steal my people? heres the stor-y I buy Facebook and jack your employees You might have users, but they’ll soon be leavin ya cuz your search results say search Wikipedia

Black Hat SEO attempts to employ techniques that are not recommended as part of a good SEO design. This is because it focuses on improving page rankings using deceptive tactics which are disapproved by search engines. One basic truth that one needs to know about Black Hat SEO is that it may produce a high web page ranking, however, these results may only last temporarily since sites using such techniques will eventually be banned or penalized when they are discovered utilizing these tactics. This penalty on using Black Hat SEO techniques can either be in the form of reducing the website’s ranking or totally removing the site’s listing from the database through search engine algorithms or by manually reviewing the website.

There are several approaches that webmasters can adopt in Black Hat SEO. These can range from keyword stuffing, page stuffing, invisible text, farm links to many more similar techniques to deceive search engines and obtain maximum visibility and ranking. These methods do not adhere to search engine rules and regulations and create a poor user experience.

Some Common Black Hat SEO Techniques:
Keyword Stuffing – By keyword stuffing we mean distorting search engine results by overloading the web page content with long lists of keywords you wish to rank for. It involves repeated use of a word or phrase to improve a page’s relevancy.

Hidden Text – This involves inserting text that is mostly repetitive use of keywords usually placed at the bottom of the page. This hidden text is text colored to blend with the background of the page and is invisible to the user visiting the page. The concept behind this Black Hat SEO strategy is that the search engine spiders can detect the hidden text even if people cannot see it as these spiders read the page’s content through the HTML code. Few search engine spiders can make out and also disregard any text that is used to blend with the page’s background color.

Page Stuffing – This is another widely used technique to attract traffic from search engines. Here the variations of the web page that is replicated or slightly changed are submitted to the search engine. The possibility of all these variations resulting in top rankings on the search engine is high if the page does well for a particular word or phrase.

Cloaking – Page Cloaking means using one webpage for the search engine that crawls the site and then altering the webpage to show another page to users. This alteration of web pages is used as a practice to trick the search engines. This can deceive users about the content they will see when clicking on the search results.

Meta Tag Stuffing – Meta Tag Stuffing is another technique of adding keywords in a webpage without overloading the page with keywords. However, when using this tactic, high traffic keywords are placed in the page which is totally irrelevant to the web page content. This is done only to boost additional traffic to the site regardless of the fact that these keywords do not match the website content.

Link Farming – Link Farming involves exchanging shared links with other websites to enhance SEO. The main purpose behind this tactic is to increase the amount of websites that will link to your site. This is because search engines like Google rank websites based on the quality and quantity of other websites linking to your site. You can gain a top ranking in search engine results if more sites are linked to yours as this signifies that your site has high popularity among internet users. However, link farming is considered to be a spamming technique and can lead to your site getting banned.

Cheating the system through all these Black Hat SEO techniques temporarily boosts visitor traffic; however, since users usually don’t like to be deceived, the profitability of these methods is questionable. People would not like to visit a site that does not offer what it claims to be. Besides, majority of the search engines also impose penalty on web sites employing Black Hat SEO tactics, which signifies that webmasters gain a short term victory and a long term failure.

Black Hat SEO may be quite tempting to use as it does produce the desired results, though temporarily. But its really not worth the risk for the spamming techniques it uses and can potentially lead to your site getting banned. Therefore, it is advisable to use efficient and ethical search engine optimization (White Hat SEO) to get a higher ranking for your site.

seo-webinars.wasseo.com for seo webinars. Wasseo webinars are short instructional online seminars providing affordable seo advice. They last 10 to 25 minutes followed by a Q&A session of about 15 minutes. Prices range from $10 to $25. A seo webinar covers a specific subject like “how to post quality links” and “how to employ HTML emphasis” and is presented very much in the same manner as “install seo4firefox…” and other videos from my wasseocamnr1 channel. It is not easy to find practical and affordable seo advice. Seo presentations that last four hours and cost more than $400 are not uncommon. Furthermore, seo advice is usually laced with jargon that makes it hard to understand and apply seo. Seo stands for search engine optimization and may be described as an online marketing technology that prepares websites in order to appear high in the search engine results pages without payment to search engines. It requires many skills from different diciplines like copywriting for the web, usability and web development. The Wasseo webinars are therefore divided into five main categories: technique, content, link building, website analytics and conversion rate. Would you like to know how to get quality links? Browse through the link building category and choose the relevant webinars. No need to spend hundreds of dollars and sit through a tediously long presentation. The use of seo4firefox is essential for smart seo workshops. This video clip demonstrates the installation of the …

Lion shares of niche markets continue to be carved out. However, the dotcom hype is long over and no longer can business models be content with merely having a Web site out on the internet to elicit continued success. Business providers have become increasingly savvy, dishonest Search Engine Optimization practices have become increasingly shrewd, and Search Engine technology has become exponentially more intelligent.

A Web site is essentially your online brochure pushing sales and information to the World. In this light they are tremendous tools which, if built and tuned properly, can:

* Free up staff time

* Free up valuable budget resources

* Generate increased revenue

* Generate larger market share

* Generate increased brand recognition

* Facilitate increased customer satisfaction

If you are a small business, understaffed, or lack the knowledge, a reputable SEO/SEM consultant can set you on the path to self-reliance. Otherwise, what these B2B opportunists offer is nothing that cannot be done internally by knowledgeable staff with the available time to implement necessary strategies. Once properly established, maintaining one’s Search Engine Strategies (SES) should not average you more than 15 minutes a day. Below is an overview of some simple strategies you can immediately employ toward your Internet presence without a huge investment. Where you go from there is up to you.

Cleaning House

If you want to design the Sistine Chapel of Web sites you better have a solid foundation. That starts with clean, simple code free of complexities. Search Engines shouldn’t have to struggle with your code structure. Present them with an easy, top-down design filled with relevant link bait. I know it is easy to sometimes sacrifice quality for speedy edits or allow deprecated code to clutter its way into your Source, but all this evolves into a Frankensteinian abomination of code making for an unfriendly host to Search Engine spiders.

What’s Under the Hood

While no one strategy can significantly increase your Search Engine Result Page (SERP) position, the culmination of the strategies herein can certainly improve your chances. Let’s begin this category by discussing the domain name (i.e. foo.com). It’s the most relevant and it’s within your control. While your business name is a logical choice, consider choosing a one or two word industry buzz-word for your domain name.

Review your page titles and META tags. While different Search Engines consider and ignore different things, most still value these HTML staples. Many people just place the same tags on every page. Big mistake! You are essentially helping your multi-page Web site appear more like a single Web page. Search Engines will already spider well-indexed Web sites. So, target each page with a specific two/three word key phrase relevant to the respective page’s content. In turn, you need to place relevant content on those pages with the key phrase and its supporting keywords logically mentioned a respectable amount of times. But, be careful – I said “logically.” Saturating your own content with a keyword/phrase will actually work against you. As stated earlier, Search Engine technology has become exponentially more intelligent.

The Search Engine Sherpas

Search Engines spiders are not only looking for relevant content and an easy way to index it, they are willing to take instruction on how to do so. Two road maps that spiders look for are a robots.txt file and XML sitemap. Wouldn’t it be nice, for example, to predetermine which pages may be indexed and which Search Engines may index them? You can. It’s called a robot.txt file. There is, however, a caveat – This is not a way to control access. It can, by all standards, actually alert evil-doers to sensitive areas of your site. View this feature as merely a “No entry” sign for Search Engines. Why list it then? Well, we are talking about optimizing your pages for Search Engines and not security. If you want secure data, I trust you will take advantage of server-side authentication to make it happen.

So, you have an idea of how to use a sitemap, but what is an XML sitemap? While a sitemap at the top of your page makes for convenient user interaction and speedy indexing, the addition of an XML sitemap goes beyond the page layout of your Web site. It holds a set of instructions answering some of the Search Engine’s most pertinent questions: What pages have changed? When did they change? And lastly, how often will they change in the future? But, to add icing to the technological cake, you get to categorize each page’s priority against the others on your Web site. When addressing content, there is only one temptation a Search Engine spider likes more than relevant content, and that’s dynamic content.

Content is King

You’ve made the packaging pretty and baited the Search Engines, but they still don’t care about you. How sad. You’re a nice person and your site looks great! What’s the issue? It’s most assuredly your content. Search Engines want to spider relevant content and binge often on dynamic, relevant content. Not only that, they further weight your content by grading the relevancy and importance of who’s linking to you, who’s linking to who’s linking to you, and if you are linking back to these sources. Yes, most Search Engines’ algorithms weigh you as more important if your relevant links are inbound only instead of reciprocal. Thankfully, the benefits of monstrous link pages and Web rings became extinct long, long ago, burgeoning forth the need for intelligent design.

You Can Lead a Horse to Water, but…

By no means is this overview complete nor is it a point-and-shoot solution. It is a beginning step to your understanding of Search Engine Optimization. Web sites are an ongoing case-study of log review, revision, experimentation, and education of emerging Search Engine technologies. However, the overall Return on Investment (ROI) is well worth it.

What? SEO is Dead?

I’ve heard a few industry people mention SEO is dead. I personally cannot see this point, but there is certainly room to disagree in the world of Search Engine Optimization. I can see that SEO has taken a backseat to Search Engine Strategy (SES) and Search Engine Marketing (SEM); however, SEO’s importance is still vital! Your Web site is the starting and ending point for your Web marketing efforts. It is the foundation for the traffic your efforts intend to drive through your Web site. With a strong foundation, highlighted by the points above, your Sistine Chapel of Web sites is sure to consistently attract and serve visitors for years to come.

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