Archive for the ‘Link Building’ Category

www.thinkseer.com Buying links can be extremely dangerous. This video illustrates how trying to game the system to achieve your SEO rankings as your sole strategy can be extremely detrimental to a long term SEO strategy. Deploying link buying tactics for SEO without working diligently on building legit links can result in temporary or long term penalties. Is it worth it? You decide, but this vide will fill you in on the dangers, with a real live example.

www.realwebmarketing.net This video introduces RealWebMarketing.net and the services it provides, including pay per click advertising, web design, link building, blog setup and design, social media marketing, online PR, article marketing, copywriting, video production, and search engine optimization.

A great many new business owners, especially those who do not own a whole lot of article marketing background, have the swell idea that getting a great many links for their sites is a fine tactic. That’s not really a hundred percent correct because building links, when done wrong, can plunge your sites. There are a wide variety of ways to build back links to your online site, and so far, the benefits of article marketing far surpass other link building methods.

Some webmasters generate links by posting their sites to thousands of online directories. With such a large number of links out in the world wide web, it’s almost a sure thing for search engines to seek out your links and index your sites. But that’s pretty much it. There are very few benefits that’s worth mentioning.

Other webmasters like to post on forums and blogs to build links. This is a much better link building method because it allows the owner to communicate with others on the websites. Human beings will see respond to the posts, see the links, and click through to see what your business has to offer. This is a pain staking process. It takes a great deal of time to post on forums and blogs, and it takes even more time for other bloggers to remember you and your sites.

The expert Internet Marketers usually choose article marketing over all other link building methods for a few special reasons. First, article marketing allows them to get their message out there very quickly. By generating great articles, they let the readers have a preview of the products and services that they have to share. If readers want to research more on the subject, they can always click the links in the author bio boxes and visit the author live site.

Besides direct traffic and higher search engine rankings, this method is also easily scalable. There’s a snowballing effect as more and more articles get submitted and approved by the article directories. If done regularly over a few months, readers will inevitably learn to trust the writers more as can see for themselves the quality of the information that’s put forward by the article marketers.

It’s tantamount to having your own website or blog for customer communications, except that now you have hundreds of routes. Article marketers know how to use this method to let others see themselves as gurus in their field. There’s no need to mention, those who are not implementing article marketing will certainly lose in the long term because the Internet is all about traffic.

As these quality information get indexed by the search engines and syndicated to hundreds of other sites, the publishers will get a great amount of traffic. With a a lot of traffic coming to their websites, guess who is going to eat up the market in the long run? It doesn’t take someone very smart to answer that question.

If you’re not into article marketing yet, I highly suggest that you look into executing this method immediately. Do it for a couple of months. Write and distribute five articles each day, and if you don’t see some expected results, you can always junk the plan. But chances are, you’re more likely to get hooked once you see the tangible advantages.

Below is a list of link building strategies to get you started as you add link building to your church marketing strategy. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. The ideas are not listed in any particular order

1. Denominations and Associations: If you belong to a denomination or association of churches, make sure the main denomination/association website has a link to your church’s website. Most denominations have an online directory of sorts, so you will probably be able to simply request that your church’s site be listed. Even better than just being listed in the directory would be to see if you can get a special feature or story posted on the site about your church. There may also be regional divisions of the denomination such as districts, states, or dioceses. Get a link on every one of those sites. These are especially good links to get because they are extremely relevant and denomination/association headquarter websites tend to be seen as authoritative sites by the search engines.

2. Other Churches: See if other churches will link to your church’s site. This is especially probable from other churches within your denomination or association, but any church may be willing to link. If they ask for you to link back to their site, don’t be afraid to do that. It can help their online church marketing as well.

3. Search for church related sites and contact their webmaster requesting a link: These can be sites that offer church supplies, church related services, sites that help setup and promote church events, etc. If you contact them via email, be sure to send a personalized message which shows you are familiar with the recipient’s website/organization and be sure to address specific reasons why it would be beneficial for them to link to your site. Emails aren’t the most personal form of communication. A phone call or even a visit (if they are local) can be very effective. Tip: Links from sites related to your site’s topic are more valuable in search engine marketing than links from unrelated sites. So, focus on getting links from Christian or church related sites. Sites related to the city your church is in can be relevant as well and help with local keywords.

4. Register your website with directories: This is one of the easier link building strategies as you don’t have to convince someone to list you (that’s what directories do) and there are plenty of sites that don’t require reciprocal linking (reciprocal linking is when you have to link back to the other site). Directories are also helpful in telling the search engines what your site is about because you put your listing in a specific category. If you don’t want to spend hours and hours submitting your site to directories, there are companies that offer directory registration services. Christian directories and church locator sites are especially good.

5. Ask your members: Unlike most companies, churches have a built in support base. People who not only like the church but want to actively support the church. Your members may have personal sites, MySpace profiles, or company websites where they can put links to your church. They want to help, so don’t be afraid to ask.

6. Offer services: This may be something like starting a food bank, becoming a Salvation Army drop-off location, or hosting midnight basketball. These are services churches and businesses can support regardless of denomination or religious affiliation, broadening the spectrum of websites that are willing to link to you. As a bonus, these can be great ministries helping the community, giving members ways to serve, and bringing people to Christ. Professional services can also be effective. Most churches already offer wedding facilities. If you have a gym or fellowship hall, you could make the facilities available for people to rent. Spread the word around town to event planners and other organizations and ask them to link to your church.

7. Schedule an Event: Hold a concert at your church or bring in a special guest speaker. Host a conference or charity event. It’s natural for people, companies, radio stations, etc. to link to the website of the place hosting and event. So, you probably won’t even need to ask people to add a link.

8. Create great content: This is both the easiest and most difficult way to get links, depending on how you look at it. It’s easy because you don’t actually do anything specifically trying to get links. The idea is that if your site has enough great content, people will want to link to your site without you having to even ask. On the other hand, it can be difficult to create great content and continue to offer new great content year after year. Most churches don’t ever even think of offering great content on their site. They limit their site to announcements and general info about the church, but you can also have Bible studies, topical resources, online tools, and other content available on the church’s website. The extra benefit of this strategy is that it not only can generate links, but it also keeps visitors coming back giving you lots of return traffic and gets more people to visit the church.

9. Request links on local information/service sites: Most cities have at least some sites dedicated to information about the city. Some examples would be the city’s Chamber of Commerce, sites listing local places of worship, tourist information sites, etc. The purpose of these sites is to list websites and locations like your church. So, you have a good chance of getting a link. In addition to just getting an extra link, links from these types of sites also reinforce to the search engines that your church is from that city. That helps you to rank better for local keywords.

10. Create content, video, or pictures that are unique and exciting and then promote them around social media outlets (YouTube, Facebook, etc): This can be a lot of fun and have a great message. Many pastors have a blog that is syndicated and more and more churches are podcasting sermons. Videos, especially, can be a great youth group activity. Done right, you can create what’s called a viral marketing campaign where people find your content and tell others about it. Those people tell their friends who tell their friends, etc. If successful a viral campaign can generate thousands of links in a very short amount of time.

Time to Get in Gear:
The purpose of your church’s website is to have an online presence for your ministry. Link building is a way to increase that online presence, to reach more people, and expand your ministry. In search marketing, inbound links that have been around awhile can be given more weight than new links. So, it’s best to start sooner rather than later. You don’t have to choose just one strategy. In fact it’s usually best to use several, especially creating great content on your site. It’s time to start getting links to your site and turn your website into an online juggernaut for Christ.

Need help with your SEO (Search engine optimization) and link building? I can help you immediately and inexpensively. E-mail me (Mike) at: mrutkow2003@hotmail.com

How can one way link building services help you and your business? In the world of internet marketing you probably already know by now that it is a tough and very competitive world out there. There are millions of websites, literally, and each one of them are trying to get customers just as you are. While not all are trying to get the same customers as you are, they are all trying to get customers. Now, your customer base will be a competitive field as well. You have other competition and they do want the same customers.

What can you do? There is a method called search engine optimization. This method is a host of techniques that work together to boost your ranking on the search engine and get your website noticed by your customer base, people searching for your keyword. Now, the problem is that other websites are trying for good ranking on the same keyword, at the same time. They too are trying to implement a good search engine optimization plan.

One method of search engine optimization is using one way link building services. Google uses many different elements to determine page rank. Links are extremely important to Google and the more links you have pointing to your website the better off you are. However, it is not always as easy as that. One way links are very difficult to get and maintain.

There are certain criteria that need to be met. First, these links must be of high quality. The links cannot be placed on link farms; this can actually hurt your page rank. The higher the quality of the page your link sits on, the better it is for your ranking. The links must also be from different websites. This means that each website your link is on, must come from an IP address different from all of the others.

Furthermore, the links must be permanent and one way. At one point in time, reciprocal links were the most common. You link to an important website and they link back to you. However, now a days more importance is placed on one way links than any other type.

Because this is hard to achieve, you can take many advantages of one way link building services. These services are offered by individuals or companies that are experienced in building one way links. They have access to websites that are high quality and accept one way links. Using these services can get your links on websites with high ranks on Google, which is ultimately important.

Provided that you use one way link building services that are reputable and experienced, you will find that your own rank increases and your customers have a better ability to find you and your services. One way links are just one method of search engine optimization that can help increase your popularity in the search engines and ultimately increase your traffic, sales, and income all at the same time, which is important to any business.

How can one way link building services help you and your business? In the world of internet marketing you probably already know by now that it is a tough and very competitive world out there. There are millions of websites, literally, and each one of them are trying to get customers just as you are. While not all are trying to get the same customers as you are, they are all trying to get customers. Now, your customer base will be a competitive field as well. You have other competition and they do want the same customers.

What can you do? There is a method called search engine optimization. This method is a host of techniques that work together to boost your ranking on the search engine and get your website noticed by your customer base, people searching for your keyword. Now, the problem is that other websites are trying for good ranking on the same keyword, at the same time. They too are trying to implement a good search engine optimization plan.

One method of search engine optimization is using one way link building services. Google uses many different elements to determine page rank. Links are extremely important to Google and the more links you have pointing to your website the better off you are. However, it is not always as easy as that. One way links are very difficult to get and maintain.

There are certain criteria that need to be met. First, these links must be of high quality. The links cannot be placed on link farms; this can actually hurt your page rank. The higher the quality of the page your link sits on, the better it is for your ranking. The links must also be from different websites. This means that each website your link is on, must come from an IP address different from all of the others.

Furthermore, the links must be permanent and one way. At one point in time, reciprocal links were the most common. You link to an important website and they link back to you. However, now a days more importance is placed on one way links than any other type.

Because this is hard to achieve, you can take many advantages of one way link building services. These services are offered by individuals or companies that are experienced in building one way links. They have access to websites that are high quality and accept one way links. Using these services can get your links on websites with high ranks on Google, which is ultimately important.

Provided that you use one way link building services that are reputable and experienced, you will find that your own rank increases and your customers have a better ability to find you and your services. One way links are just one method of search engine optimization that can help increase your popularity in the search engines and ultimately increase your traffic, sales, and income all at the same time, which is important to any business.

Within the SEO business, as long as the sites are relevant or related in some way to the topic and subjects of both sites, reciprocal link building will provide good rankings. It is a successful method of driving and generating traffic to your website and it will also help you to gain higher rankings along with other related websites. However, your own website needs to have super content and requires regular updating with important and relevant information.

Link exchanging will result if you have set a first-rate site with appealing content and other related information, and this will also help others who want to exchange links with you in order for them to receive additional Internet publicity.

Here are a few tips to help you with Reciprocal Link Building.

- Make sure the sites you are linked to contain the same subject matter and that all links are related.

- Remember it is quality that counts in this instance, and not quantity. Make sure you are looking out for top notch sites to link with.

- Reciprocal link building can sometimes be frustrating as you will need to check if particular sites have agreed on exchanging links. You will also need to keep a regular check that your link is still available on the other websites.

- Bear in mind that some webmasters may turn down your link and replace it with another. Remember, if this is the case to take their link off your site as you do not want them to benefit when the linking is not reciprocated. That is the whole point!

- Check out the other website link pages – does Google index and visit them? If the answer to this question is no then this will not be doing your site any good, in fact it may well be harming your ranking.

- When you approach a website and request a link exchange, make sure the links which appear to other sites are relevant to your website too. Check that links to other sites are not broken.

- Links on any given page should be limited to say, 40. If there are more than this on the page, then move on and find another page to display your link.

- You may opt to have a separate link page, but this will, of course, depend on the size of the site and the chosen topic.

So, to summarize, make sure that the links are all relevant to your subject during the reciprocal link building process. Keep in mind that not all webmasters will be happy to exchange links but for those that do, make sure you check regularly, approximately once a month is a good interval, that your link is still active. (Some webmasters have been known to agree reciprocal linking and then hide the link at a later date!). Make sure you follow the link exchange rules. The sites you exchange with should exist in the major search engines and have a good traffic ranking. This can be investigated on Alexa which is a super site to keep an eye on the rankings and traffic being generated.

Reciprocal linking is a great way to achieve high website ranking for free but don’t just stop there when exchange has been agreed. Monitor the situation and keep on top of it at all times to ensure you are still up there in the rankings and receiving a continued and increasing amount of traffic to your site.

If you own a website and you’re looking for ways to generate traffic towards your site, then you’ve probably heard about directory submission. One of the most preferred methods of link building, directory submission is used by webmasters to increase the credibility of their website. How does this happen? That’s what we’re here to discuss.

Of all the millions of websites out there, each one has common goals – to build a high reputation and get a lot of visitors. Reputation, in internet jargon can also be called as authority and is often gauged by the Google Page Rank or the position of the site in the search engine results page (SERPs). So say you are selling curry and the keyword you are targeting is “Indian curry” then your goal is to be on the first page of SERPs. To do this, you need to have a high page ranking. PR 4 is usually indicative of a high authority. But how do you get to PR 4?

Thorugh link building of course! When we say link building, we mean having a link on one site which is pointing to your site – something that redirects Google spiders from a certain site to get to your site. This is where directory submission comes in. Most directories are already human edited so someone actually checks what your site is all about and whether your description and category matches what you wrote in the submission form. Sometimes, if these don’t match, editors might reject your site and you have to resubmit. Other websites will also require that you put an HTML link from your site to theirs, making it a link exchange. Why the need for links?

Well, Google usually gives those sites which have a lot of links pointing to their site a higher page ranking! But we are just not after the number of links, we also want quality links. This means you need to make sure that the site you are linking with is relevant to your site so if you are selling curry, then you shouldn’t link with sites which features musical instruments, unless you are selling Indian curry in particular, and then you can link with a site selling Indian musical instruments, etc. Through manual directory submission, you can choose the category where your site belongs so you can be sure that you’re going to get a higher page rank.

But getting a high page rank isn’t the only reason for link building. As a matter of fact, getting a high page rank isn’t the end goal. Getting a high page rank and building as many links as you can is focused on getting traffic – the more people visiting your site, the better. Again, we are talking about targeted traffic – we want people who are already interested with the product or service we are selling as this gives us a higher chance of making a sale. That’s the reason why you need to link with a site relevant to what you’re offering, this way, you don’t waste resources trying to convince people who are not interested with what you are selling.

Terry Pierce offers directory submissions to aid in your link building efforts. Our directory submit is a manual directory submission and will submit to directories of PR4 or greater. Find more details on his website at http://www.isellpagerank.com

In part 3 of our link building series we examine article marketing. This widely used practice is often abused and mishandled. In this video we examine proper submission procedures, quality vs. quantity and other rarely talked about techniques to gaining backlinks through articles.