Link building strategies is one of the not-so-easy-to-do aspect of Search Engine Optimization, but the returns it gives, if well executed can be very rewarding. If a website have the right links it will garner enough votes (link = vote) to rank up well in the search results. High quality links therefore serve as a vote in the ranking system of a search engine. Search engines like popular and relevant websites, and if there are many links on a website, it means it is popular, and that means the search engine would like the website, and the end result is a good rank.

Below are some basic link building strategies

1. Make a natural occurring incoming link.

2. Only go for links that comes from a good quality website.

3. Put your keywords to the anchor text of incoming links

4. Get yourself those deep links

5. URL of your referring links should be always identical

6. Do not link to a poor website

7. Stay true to your objective

Natural Links

Basic link building strategies suggests that you make an incoming natural link. Artificially created links will result in penalty and will drop a websites rank. Requested links are the best link you can have, since search engine puts a high regard on link that people voluntary link to because of the websites content.

Good Link Neighborhood

Since you must go only for those good quality websites, chances are they are already part of a good neighborhood. Good links pass on what is called the ranking power also termed as link juice. High quality sites of course have a steady number of web-surfers and if you have a link with them chances are you will get a visit from those who view them.

Anchor text

A good link strategy is to put your keyword in the anchor text of your link than a simple “click here”. The downside of that is you have to make that request from the website owner on where your link is. But the thing is having you keywords there will greatly affect your keyword relevancy thus add another positive factor for the algorithm of the search engine.

Deep links

Another basic link building strategy is to make some of those link go to some of your deep pages. As far as indexing pages is concerned these will allow your deep links to be archived by the search engine spiders

URL of your referring links should be always identical

Take an extra effort to make sure that the URL used by your link to point to your website be identical or the same. See below example

· http:// sleepingforest.com

· http:// sleepingforest.com/index.html

· http:// www.sleppingforest.com

· http:// www.sleepingforest.com/html.index

These URLs, though it will point to the same webpage is actually 4 different URLs. Such examples will dilute your page rank by a factor of 4.

Poor Link neighborhood

Avoid linking to them if at all possible, you may let them link to you as incoming links pose little or no threat to rankings but be warned that if you link back to them, that is another thing altogether, because outgoing links are monitored by the search engines and will affect your ranking will give your website a penalty, thus decreasing you page rank.

Be Objective

Stay true to your objective. Only link to those web sites that have relevancy on what your website is offering, steer clear from off-topic neighborhoods, spam sites and link farms at is will not give you good return. Focus to link on websites that would give you your desired result.